About Us

PUR Home

Non-Toxic Household Cleaning Products

PUR Home started from a desire to use truly green household cleaners.  

PUR Home is committed to creating simple and sustainable products. Our Core Values are:


We are dedicated to creating natural and safe household cleaning products that can be used by anyone, giving special consideration to selecting ingredients that are plant-based, biodegradable, sulfate-free, and non-toxic.


PUR Home is dedicated to creating products that do not cause harm to Mother Earth. We respectfully have chosen only those ingredients that cause the least harm to her. Our liquid laundry detergent packaging is biodegradable and can be composted. All of our bottles are recyclable and we will continue to educate consumers about recycling and other uses for containers, thus reducing waste. We source our ingredients from companies that are ethical in their production of ingredients, and do not pollute.


PUR Home is dedicated to both our local community and the global community. We participate in local community gardens, volunteerism, and support sustainability efforts.

Globally we support efforts to bring awareness to access to clean water, fair trade, and ethical treatment of workers both in the US and abroad.

Sustainability and Minimalism:

PUR Home’s corporate responsibility is firmly planted in the progression of sustainability and minimalism. We remain committed as a company to use only packaging that can be recycled or reused and are diligently moving towards a minimalist, streamlined product line. Only that which serves a purpose remains. We also maintain a commitment to educate consumers about sustainability and minimalism and how they in their homes can be conscious in their efforts to reduce waste.

PUR Home was created by Angela Richardson and Michelle Richardson. Angela is the CEO of PUR Home and is the formulator and product developer. She is passionate about natural products and began her journey into eco-friendly living 6 years ago when she made her first ever natural bar of soap. She has been obsessed ever since. Angela’s love for ingredients and their function in products is what drives her to create natural household and skincare products.

Michelle Richardson is the CEO of Business Operations and has been in the cleaning industry for over a decade. She is responsible for shipping and the overall direction of the company.

 We Are Leaping Bunny Certified! 

We are proud to be Leaping Bunny Certified, a designation that upholds the highest standards of compassion for animals in cosmetics and household products. Ambiguous claims can make it difficult to know which among your favorite brands test on animals (at any level) – and which don’t. We are committed to producing household cleaning products that are ethically made from start to finish, because cruelty-free is the only way to be.


In an effort to hold companies responsible and help consumers navigate ethical products, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics. From there, they created the Leaping Bunny Certification, an internationally recognized logo that helps make shopping for animal-friendly goods an easier and more trustworthy experience.

All companies that are Leaping Bunny Certified must comply with the Corporate Standard of Compassion for Animals. This is a voluntary pledge that companies make to remove animal testing from every stage of development. To ensure the standard is upheld at all levels, the company’s ingredient suppliers also make the same pledge ­­– resulting in products that are 100% free of animal testing.


Seeing the Leaping Bunny Certification on your household cleaners ensures that your favorite brands are keeping it real. Holding everyone accountable at each level of development ensures that animal testing is never a factor in production. Companies that have taken the pledge to create cruelty-free products must also be open to independent audits and recommit to the program annually.


We sleep better knowing PUR Home goes above and beyond. Our household cleaners are made with the highest quality ingredients to ensure the effectiveness of cleaning.